UK Christmas retail: the winners and losers

UK Christmas retail: the winners and losers


The weeks paving the way to Christmas are customarily lucrative for high road and online stores yet they likewise uncover which retailers are faring superior to others. This year a large portion of the greatest retail names had a decent merry season – with design chain Next the greatest washout.5


The form and homewares fasten was the first to report how it performed over the merry period yet its exchanging refresh was so terrible it dragged down shares over the retail division.

The maximum deals in Next’s stores dropped by a far-more awful than-anticipated 3.5% in the weeks paving the way to Christmas despite the fact that the retailer has opened new stores. The yearly winter deal – which begins at 5am each Boxing Day – was likewise frustrating, with deals down 7%. Index deals, all on the web, ascended by just 5%.

The retailer cautioned of lower-than-anticipated benefits this year and an intense 2017 subsequently of rising swelling and customers changing far from purchasing dress. Be that as it may, rivals improved and examiners have begun addressing whether the design reaches are to be faulted.

Marks and Spencer

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M&S had its best Christmas in six years, finishing the drawn out fall in apparel deals. Like-for-like apparel deals rose 2.3% in the 13 weeks to 31 December – a major change on the 6% fall a year prior.

It was Steve Rowe’s first Christmas as CEO of the retailer, and he said “better ranges, better accessibility and better costs” turned around the fortunes of its dress business. The store’s Christmas TV publicizing, highlighting Santa’s significant other making a crisis introduce conveyance, was additionally credited with helping deals: “Mrs Claus was breathtaking”, said Rowe. The store sold more than 5,000 duplicates of the red M&S dress worn in the promotion by Mrs Claus, played by performing artist Janet McTeer.

Like-for-like deals inside its ever-prevalent sustenance division expanded by 0.6%. The outcomes were supported by an additional five days in the exchanging time frame contrasted and a year ago. Barring those days, garments and sustenance deals were still higher, by 0.8% and 0.3% individually.

John Lewis

John Lewis cautioned staff they would get a lower reward this year, in light of the fact that despite the fact that deals were ahead the gathering’s working benefit will be lower accordingly of weight on costs and higher expenses. Like-for-like deals at its retail establishments ascended by 2.7% in the a month and a half to 31 December, while Waitrose resembles for-like deals were up by 2.8%.


The market making the most of its best Christmas in seven years, after it patched up its excellent reaches, opened more tills and cut less costs.

David Potts, the Morrisons CEO, said the UK’s fourth biggest store had discovered its “magic” as the retailer revealed a 2.9% expansion in like-for-like deals barring fuel in the nine weeks to 1 January. Crisp foods grown from the ground, lagers, wine and spirits, and Morrisons’ new upmarket The Best range did well, while offers of the Nutmeg garments go rose 30%.

A Sainsbury’s store

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Sainsbury’s posted its first deals development since March a year ago over Christmas. Photo: Dinendra Haria/Rex/Shutterstock



England’s second greatest grocery store chain astounded the City with a record Christmas and its first deals development since March.

The development was unassuming – only 0.1% on a like-for-like premise barring fuel in the 15 weeks to 7 January – yet it was superior to the 0.8% drop City experts were anticipating. Like-for-like deals at Argos – purchased by Sainsbury’s last year – ascended by 4%, more than twofold the City conjecture.

Sainsbury’s manager Mike Coupe said the retailer’s Christmas execution strengthened the rationale of its £1.4bn takeover of Argos. Basic supply deals were helped in grocery stores containing Argos outlets.


England’s greatest market said offers of nourishment, attire and toys all rose over Christmas. Deals at stores open for over a year developed by 0.7% in the a month and a half to 7 January, marginally superior to anything the City anticipated. Tesco boss Dave Lewis said the change was driven by better client administration and item runs. Highlights included gathering sustenance, with deals up 24%, premium wine, up 20%, and Free From master hypersensitivity free nourishments, up 18%.

Nonetheless, offers fell in light of the retailer’s disillusioning universal execution.


Add up to UK deals for December at the German markdown tie were up 15% on a year prior, aided by solid interest for bubbly vegetables, prosecco and premium items, for example, “exceptionally chose” mince pies. The organization said it was taking a walk on upmarket retailers Waitrose and M&S.


The opponent German discounter’s business rose 10% in December year on year, as it opened new stores and attracted customers with its blend of deal costs and extravagance nourishments. Lidl sold 200,000 lobsters over the Christmas time frame on account of an insightful online networking effort, and cut the cost of smaller than usual stollen, Serrano ham and silver-topped Christmas puddings.

Superb Wine


Guard offers of gin and shimmering wine helped Majestic to its “greatest ever” Christmas. Gin deals hopped 55% contrasted and the earlier year, with upmarket items, for example, Warner Edwards rhubarb gin and Sipsmith sloe gin performing especially well. Shimmering wine deals rose 12%, with offers of prosecco expanding three circumstances speedier than champagne.

Deals at set up Majestic Wine stores (those open for over a year), rose 7.5% in the 10 weeks to 2 January, serenely beating desires. Solid development inside its Naked Wines and Lay and Wheeler organizations drove general gathering deals up 12.4%.

Fortnum and Mason

The extravagance retail establishment bunch posted 16% like-for-like deals development for the five weeks to 1 January, as customers supplied up on tea, hampers, caviar, smoked salmon and white truffles. Development was supported by online deals, up by 22% on 2015, with Fortnum’s items dispatched to 121 nations in the keep running up to Christmas.

The pastry shop division contributed a 23% expansion while some tea goes dramatically increased in deals and offers of hampers, one of Fortnum’s staples in the Christmas time frame, climbed 19%. Footfall at the leader store in Piccadilly, focal London, rose 10% as the weaker pound conveyed more global guests to the capital.

A Debenhams store

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Debenhams resembles for-like Christmas deals developed by 5%. Photo: Bloomberg/Getty


Debenhams has revealed superior to anything expected Christmas exchanging as clients clamored for excellence items and presents. Like-for-like deals developed by 5% in the seven weeks to 7 January and were up 1.7% at consistent trade rates. Experts had expected a 1% drop. The retailer has curtailed advancements to lift net revenues.


The markdown chain’s proprietor Associated British Foods, said exchanging over its business was “great” over the most recent four months. It didn’t discharge like-for-like figures for Primark, yet add up to deals were up 11% year on year in steady money terms, or a stout 22% in real cash terms (because of the sharp fall in sterling since the Brexit vote).

JD Sports

The coach and games form retailer hopes to beat City conjectures for entire year benefits, sending its shares to an unsurpassed high. Feature benefit before duty and irregular things is set to surpass desires of £200m by up to 15% because of guard deals – up 10% on a like-for-like premise in the 49 weeks to 7 January. JD has surpassed Sports Direct as the UK’s greatest sportswear retailer by market esteem, however both organizations confront mounting weight over poor working conditions at their distribution centers.

Mothercare came back to development in the second from last quarter.

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Mothercare came back to development in the second from last quarter. Photo: Paul Faith/PA


The infant products retailer came back to development in the second from last quarter after a surge in online deals. Add up to deals for the 13 weeks to 7 January ascended by 0.6%, helped by a 5.5% ascent in online deals. The organization said online deals now represent around 40% of all UK deals. Deals at stores open for over a year expanded by 1%.

Check Newton-Jones, CEO, said the organization had concentrated on enhancing its item range and offering merchandise at the maximum. It likewise better dealt with its stock levels, so it entered the finish of-season deal with less stock than the earlier year.


Discounter B&M praise a guard Christmas exchanging period as mindful customers hoped to spare cash. Deals rose 7.2% at the gathering’s UK built up stores in the 13 weeks to Christmas Eve, with 1.1% of that lift originating from an additional day of exchanging. Offers of blessings, designs and sweet shop performed especially well as per the organization, led by previous Tesco CEO Terry Leahy.

AO World

Online electricals retailer AO World accomplished OK deals development over Christmas, however struck a wary note about the months ahead, refering to “the questionable UK monetary standpoint, money impacts on provider estimating and the conceivable impact on buyer request”.

Add up to incomes in the three months to 31 December were up 12.3% year on year. Examiners at consultancy Verdict Retail said while development has impeded impressively since a year ago, AO is as yet increasing critical piece of the pie in a segment which has been in decay for a large portion of 2016, and stays resolute from its extension arranges.

Oxfam sign

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Oxfam posted a 10% year-on-year ascend in deals for November and December. Photo: Tim Ockenden/PA


Deals at the philanthropy surged to a five-year high as customers gobbled up used garments and moral blessings, for example, Fairtrade chocolate and espresso. The philanthropy posted a 10% year-on-year ascend in deals for November and December to £17.2m. “Virtual” endowments, for example, giving safe water to a little group, w